Federated Acquires Naming Rights To I-55 Raceway
Track to Host Federated World of Outlaws “Ironman 55” Race and “Get Dirty with Kenny” Contest Winners in 2012
STAUNTON, Virginia – January 9, 2012 – One of the most famous dirt tracks in the country will have a new name in 2012, the Federated Auto Parts Raceway at I-55. Located in Pevely, Mo., the speedway annually hosts some of the most competitive dirt track races in the nation. Federated also announced that the Federated Auto Parts Raceway at I-55 will be the site of the inaugural 2012 Federated Auto Parts World of Outlaws “Ironman 55” race in August.
“We are thrilled that the Federated Auto Parts name will now be associated with one of the most popular dirt tracks in the nation,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “At Federated, we have been involved with dirt track racing on all levels for many years so this is a perfect fit for us. We look forward to hosting many of our members and their great customers at the track in the coming year.”
The Federated Auto Parts Raceway at I-55 is co-owned by longtime Federated spokesperson and dirt track legend Ken Schrader. In addition to a full schedule of weekly dirt track races from March through October, the Federated Auto Parts Raceway at I-55 will also host several hundred Federated members, customers and manufacturing partners on Aug. 4 for the inaugural Federated Auto Parts World of Outlaws “Ironman 55” race. The speedway will also be the site of the annual Federated “Get Dirty with Kenny” promotion where lucky Federated Car Care Center members will get the chance to race against Schrader.
“The new Federated Auto Parts Raceway at I-55 is an exciting addition to our motorsports program,” said Bishop. “We have many great events and promotions planned that our Federated members will both enjoy and leverage to help grow their individual businesses.”
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.